
Economic Development CRM
Simple
Easy
Effective
Designed by economic developers for economic developers and used by over 100 communities.
*Powered by HubSpot
Available Modules and Functionality
BRE
A complete BRE program - hit your BRE goals and run better BRE meetings.
Assistance Tracking
Track all assistance provided to local companies - capture KPI's and report on assistance outcomes.
Recruitment
Recruit new businesses - we'll help you find the right accounts to target based on industry fit and intent data.
RFI's
See how we can streamline and improve your RFI response process.
Social Media Scheduler
Automate posts and track engagement. Plan, publish, and analyze social content from one centralized platform.
SEO Optimization
Boost visibility, drive organic traffic. Actionable insights, performance monitoring.
AEO
Answer engine optimization to help your website rank with AI search.
Dashboards and Reports
The reports on your dashboards update on their own - export to .pdf or powerport.
Incentives
Manage the incentive agreement lifecycle - from application to performance agreement tracking.
Sites and Buildings
Tap our AI Powered Sites and Buildings tool - respond lightning fast to RFI's with intelligent automation.
Content Creation
Create content using built-in AI tools that design based on your brand and brand voice. Your marketer's new Best Friend.
Marketing Services
Work with our marketers or have our team do it for you. Copy, Ads, Design, Campaigns, Blogs, Social.
Grants - Grant Management
From getting grants to funding others with grant funds, we've got you covered.
Events and Event Management
An entire event management system to help you run world class events.
Marketing Trips - Delegations
Track engagements and results whether you're bringing delegations to town or when you're participating in events and mission trips.
Agenda Management
Control the process to create the content you need for your next city or county public meeting.
Investors - Members
Sales, Renewals, New Investor / Member onboarding and invoicing all from 1 platform.
Real Time Analytics Dashboard
Instant performance clarity. Track key metrics, make data-driven decisions.
Project Management
Track and manage all projects with ease.
Goals
Track and manage progress towards set goals and objectives.
Frequently Asked Questions
Questions? We are here to help
Is a platform built on HubSpot more expensive than purpose-built EDO software like Bludot or CivicServe?
The total cost comparison is more nuanced than the subscription price alone. CivicServe's implementation for a mid-sized EDO can run $44,000 or more for a single-purpose incentive management tool. Bludot charges per-module pricing that adds up quickly as you expand use cases. HubSpot with an EDO-specific configuration from Convergence provides membership management, BRE, project tracking, marketing automation, a website CMS, AI tools, payments, and board reporting — functions that would otherwise require three to five separate software subscriptions — in a single platform. When you account for the tools you can consolidate and eliminate, HubSpot typically delivers a lower total cost of ownership.
What should we document about our current process before evaluating any software?
Before talking to any vendor, map out the five or six workflows your team does repeatedly — investor/member onboarding, BRE visit scheduling and reporting, project tracking, grant management, board reporting, and new business recruitment. For each workflow, note: who owns it, where the data lives today, what breaks most often, and what a great outcome looks like. This gives you a concrete evaluation checklist rather than relying on a vendor's demo script to tell you what matters.
Has this system been used by other economic development organizations, and can I speak to references?
This is a non-negotiable question. Ask the vendor for at least two or three reference organizations that are similar to yours in size, funding model (investor-funded vs. public), and scope. Generic CRMs repurposed for EDOs often lack critical workflows — BRE visit management, incentive compliance tracking, investor/member tiering, and board-ready reporting — that purpose-built or expertly configured systems handle natively. If the vendor cannot produce references from actual EDOs, that tells you everything you need to know before scheduling a demo.
Does the system handle both membership/investor management AND economic development programming (BRE, projects, incentives) in one place?
Many organizations discover too late that the CRM they chose handles one dimension well but forces them to maintain a second system for the other. Ask specifically: Can a single contact record show an investor's membership tier, their BRE visits, any incentive agreements they're party to, and their engagement score — all in one view? If the answer requires toggling between modules or systems, your team will revert to spreadsheets within six months.
How does our existing data get into the new system, and who does that work?
This is one of the most underestimated questions in any CRM evaluation. Ask: What formats do you accept for data import (Excel, CSV, Salesforce export)? Who cleans and maps the data — your team or theirs? What happens to custom fields and historical notes that don't map cleanly? A vendor who can't give you a specific, detailed answer to this question is signaling that migration will be your problem, not theirs.
What data do we own, and can we export it freely if we ever leave?
You should be able to export 100% of your data — contacts, companies, deals, notes, documents, and activity history — at any time, in a standard format, without penalty. Vendor lock-in through data hostage practices is a real risk, particularly with niche platforms. Confirm that there are no export restrictions, no data retrieval fees, and no contractual limitations on data portability before signing anything.
How much can the system be customized for our specific workflows without hiring a developer?
Ask whether your team can create custom fields, build automated workflows, modify pipelines, and configure dashboards without writing code. The best systems for small EDO teams are highly configurable by non-technical staff — so when your grant reporting requirements change or you add a new investor tier, a staff member can update the system in minutes rather than submitting a ticket to a developer.
Will this system still work for us if we double in size — more staff, more investors, more programs?
Ask specifically: How does pricing scale with additional users? Are there data storage limits? Can we add modules (marketing, service, payments) as our needs grow without switching platforms? A system that works well at five staff members but requires a costly re-implementation at fifteen is not a long-term solution — scalability should be validated before you commit, not discovered after.
What does onboarding look like, and how long before our team is actually productive?
Ask for a specific, week-by-week implementation timeline — not a vague "several weeks" answer. Understand who configures the system (the vendor, a certified partner, or your team), what training is included, whether training is live or recorded-only, and what happens when a new staff member joins six months after go-live. High staff turnover is common in EDOs — a system with a robust self-service training library protects your investment even when people leave.
What happens when we have a problem — who do we call, and how fast do they respond?
Clarify support access before signing: Is support included or a paid add-on? Is there a phone number, live chat, or only a ticketing system? What are the guaranteed response time SLAs? Also ask: Is there a certified partner community — independent firms who know the platform and can provide hands-on help locally? A vendor with a healthy partner ecosystem means you're never dependent on a single support queue when something urgent breaks.
What is the true total cost of ownership — beyond the monthly subscription fee?
The subscription price is rarely the full picture. Ask vendors to itemize: onboarding and implementation fees, data migration costs, training costs, add-on fees for marketing, payments, or reporting features, per-user pricing as your team grows, and annual contract escalation clauses. A system with a low headline price but expensive add-ons for basic functionality often costs more over three years than a higher-priced platform that includes everything your team needs.
After reviewing all of this, how do we know if we're ready to schedule a demo?
You're ready to schedule a demo when you can answer three questions: (1) What are the top five workflows we need the system to handle on day one? (2) What does our current data look like and where does it live? (3) What is our realistic budget including implementation, not just subscription? If you can answer those clearly, a demo becomes a targeted evaluation — not a passive sales presentation. If you can't yet, the demo will be interesting but not decisive.
Is this software built on an established enterprise platform, or is it a standalone niche product?
This distinction matters enormously for long-term viability. HubSpot is a publicly traded company (NYSE: HUBS) with over 248,000 customers worldwide, a $2B+ annual revenue base, and continuous R&D investment — meaning the platform improves every quarter whether you ask for it or not. Niche EDO platforms like Bludot and CivicServe are smaller, purpose-built tools that serve a narrower market, which means slower feature development cycles, smaller support teams, and greater platform risk if the company faces financial headwinds.
How important is it that my CRM vendor has an active user community and third-party partner ecosystem?
Very important — especially for a small EDO team. HubSpot has one of the largest CRM partner ecosystems in the world, with thousands of certified solution partners (including Convergence, which specializes specifically in EDO configuration), a HubSpot Community forum with millions of members, and a marketplace of over 1,500 integrations. Bludot and CivicServe have limited or no independent partner ecosystems, meaning if you need help beyond their internal support team, your options are narrow.
Does the system include built-in marketing automation and email campaign tools, or do we need a separate platform for that?
This is where platforms diverge sharply. HubSpot includes a full marketing automation suite — email campaigns, landing pages, social media management, ad management, SEO tools, and a drag-and-drop website builder — all natively connected to the CRM. Bludot and CivicServe are primarily data management and tracking tools; they do not include native marketing automation, meaning EDOs using those platforms typically still need a separate email tool like Mailchimp or Constant Contact, creating the data silos they were trying to eliminate.
Can the system power our public-facing website AND our internal CRM from the same platform?
HubSpot's CMS Hub lets you run your organization's website on the same platform as your CRM, so form submissions, contact records, page visit tracking, and investor/prospect activity are all connected automatically. Neither Bludot nor CivicServe offers a native website CMS — meaning your website, CRM, and marketing tools remain separate systems that require manual data syncing or third-party integrations to stay aligned.
Does the platform have built-in AI tools, or is AI an afterthought bolted on later?
HubSpot's Breeze AI is embedded throughout the platform — drafting emails, enriching contact records, scoring leads, summarizing call notes, generating content, and surfacing pipeline insights — all without add-on fees for core features. Bludot and CivicServe have limited or no native AI capabilities; they were built before the AI era and are retrofitting AI features incrementally, meaning EDOs on those platforms are perpetually catching up rather than benefiting from AI as a first-class feature.
Will this platform still be relevant five years from now as AI reshapes how economic developers work?
Platform longevity is a legitimate concern. HubSpot invested over $500M in R&D in its most recent fiscal year and has made AI a central product strategy — not a marketing talking point. Smaller niche platforms face an existential challenge keeping pace with AI development at that investment level. When evaluating any CRM, ask the vendor directly: What is your AI roadmap for the next 24 months, and how much is your company investing in it? The answer will tell you a great deal about where each platform is headed.
How sophisticated are the reporting and dashboard tools — can non-technical staff build their own reports?
HubSpot's reporting suite includes drag-and-drop custom report builders, pre-built EDO-specific dashboards, and the ability for any staff member to create board-ready visualizations without SQL or technical skills. CivicServe offers solid reporting for incentive compliance tracking, which is its core strength, but lacks the breadth of custom reporting across membership, marketing, BRE, and projects that an investor-funded EDO needs. Bludot's reporting is functional but limited compared to HubSpot's full analytics environment.
What happens to our data and workflows if the niche EDO vendor we choose gets acquired or shuts down?
This is a risk that deserves direct consideration. Smaller niche platforms have limited market scale, which makes them acquisition or sunset candidates. HubSpot's scale, public company status, and global customer base make platform discontinuation essentially a non-issue. Ask every vendor you evaluate: What is your data export policy if the platform is discontinued? What contractual protections exist? The answers reveal how much risk you're actually accepting.
Does the platform have built-in AI tools, or is AI an afterthought bolted on later?
HubSpot's Breeze AI is embedded throughout the platform — drafting emails, enriching contact records, scoring leads, summarizing call notes, generating content, and surfacing pipeline insights — all without add-on fees for core features. Bludot and CivicServe have limited or no native AI capabilities; they were built before the AI era and are retrofitting AI features incrementally, meaning EDOs on those platforms are perpetually catching up rather than benefiting from AI as a first-class feature.
Will this platform still be relevant five years from now as AI reshapes how economic developers work?
Platform longevity is a legitimate concern. HubSpot invested over $500M in R&D in its most recent fiscal year and has made AI a central product strategy — not a marketing talking point. Smaller niche platforms face an existential challenge keeping pace with AI development at that investment level. When evaluating any CRM, ask the vendor directly: What is your AI roadmap for the next 24 months, and how much is your company investing in it? The answer will tell you a great deal about where each platform is headed.
How sophisticated are the reporting and dashboard tools — can non-technical staff build their own reports?
HubSpot's reporting suite includes drag-and-drop custom report builders, pre-built EDO-specific dashboards, and the ability for any staff member to create board-ready visualizations without SQL or technical skills. CivicServe offers solid reporting for incentive compliance tracking, which is its core strength, but lacks the breadth of custom reporting across membership, marketing, BRE, and projects that an investor-funded EDO needs. Bludot's reporting is functional but limited compared to HubSpot's full analytics environment.
Is a platform built on HubSpot more expensive than purpose-built EDO software like Bludot or CivicServe?
The total cost comparison is more nuanced than the subscription price alone. CivicServe's implementation for a mid-sized EDO can run $44,000 or more for a single-purpose incentive management tool. Bludot charges per-module pricing that adds up quickly as you expand use cases. HubSpot with an EDO-specific configuration from Convergence provides membership management, BRE, project tracking, marketing automation, a website CMS, AI tools, payments, and board reporting — functions that would otherwise require three to five separate software subscriptions — in a single platform. When you account for the tools you can consolidate and eliminate, HubSpot typically delivers a lower total cost of ownership.
What happens to our data and workflows if the niche EDO vendor we choose gets acquired or shuts down?
This is a risk that deserves direct consideration. Smaller niche platforms have limited market scale, which makes them acquisition or sunset candidates. HubSpot's scale, public company status, and global customer base make platform discontinuation essentially a non-issue. Ask every vendor you evaluate: What is your data export policy if the platform is discontinued? What contractual protections exist? The answers reveal how much risk you're actually accepting.
What is an RFI, and should our EDO use one before selecting a CRM?
An RFI (Request for Information) is a structured document you send to potential software vendors asking them to describe their capabilities, pricing structure, implementation approach, and customer references — before you commit to a full demo or RFP process. For EDOs, an RFI is most useful when your board or leadership requires a documented, competitive evaluation before approving a technology purchase, or when you're genuinely uncertain which category of solution (niche EDO platform vs. enterprise CRM) fits your needs. If your team already knows what it needs and has budget authority, you can often skip the formal RFI and go straight to a scoped demonstration with two or three vendors.
What sections should an EDO CRM RFI include?
A well-structured EDO CRM RFI typically covers eight sections:
- Organization overview — your EDO's size, funding model, staff count, and current technology stack
- Functional requirements — a checklist of capabilities you need (BRE, membership, grants, marketing, reporting, etc.)
- Technical requirements — integrations, data security standards, hosting, and mobile access needs
- Implementation & onboarding — timeline, data migration approach, and training included
- Support & maintenance — SLA commitments, support channels, and partner ecosystem
- AI & future roadmap — vendor's current AI capabilities and 24-month product roadmap
- Pricing structure — subscription, implementation, per-user, and add-on costs
- References — contact information for three comparable EDO customers
How do we write functional requirements so vendors can't give us vague "yes" answers?
Instead of asking "Do you support BRE tracking?" — which every vendor will answer yes to — frame requirements as specific scenarios with measurable outcomes. For example: "Describe how a staff member logs a BRE visit, records survey responses, assigns follow-up tasks, and generates a quarterly BRE activity report — without leaving the CRM." Scenario-based questions force vendors to either demonstrate specific functionality or admit a gap, and they make it easy to compare responses side by side. Rate each response on a weighted scoring matrix across your priority categories to remove subjectivity from the final decision.
What EDO-specific functional requirements should we always include in a CRM RFI?
An EDO CRM RFI should include requirements across every major workflow your organization runs:
- Investor/member management — tier tracking, dues automation, engagement scoring, renewal workflows
- Business Retention & Expansion (BRE) — visit scheduling, survey tools, follow-up task management, risk flagging
- Project/prospect pipeline — site selector tracking, project stages, jobs and capital committed tracking
- Grants management — pursuit pipeline, sub-recipient management, reporting collection, compliance tracking
- Incentives & compliance — agreement management, milestone tracking, clawback documentation
- Marketing & communications — email automation, segmentation, newsletter builder, social media management
- Board reporting — real-time dashboards, exportable reports, KPI tracking across all programs
- Website CMS — native or integrated public-facing site connected to the CRM
Should we ask vendors about AI capabilities in our RFI, and if so, how?
Yes — and this question separates modern platforms from legacy ones quickly. Ask vendors to describe: (1) What AI features are currently live in the platform today (not on the roadmap)? (2) Which workflows use AI natively — data entry, email drafting, lead scoring, reporting? (3) Is AI functionality included in the base subscription or an expensive add-on? (4) What is your AI product investment and roadmap for the next 24 months? Vendors who answer with vague future promises rather than specific current features are telling you their AI story is aspirational, not operational.
How do we score RFI responses fairly so our team and board can agree on a finalist?
Use a weighted scoring matrix that assigns point values to your highest-priority requirement categories. For most EDOs, the highest weights should go to EDO-specific functionality, total cost of ownership, implementation support quality, and platform viability/longevity — not just feature counts. Score each vendor response independently across team members, then average scores to neutralize individual bias before presenting a recommendation to your board or executive director. A pre-built EDO CRM scoring matrix — like the one available in our resource library — gives you a ready-to-use framework so you're not starting from scratch.
How many vendors should we send an RFI to?
Three to five vendors is the practical sweet spot. Fewer than three limits competitive comparison and may not satisfy board or procurement requirements; more than five creates response review fatigue and rarely surfaces meaningfully different options. For EDO CRMs specifically, the meaningful competitive set is small: HubSpot configured for economic development (via a specialist partner like Convergence), Bludot, CivicServe, Salesforce Nonprofit/Government, and possibly a regional chamber platform like GrowthZone depending on your membership management needs.
What should disqualify a vendor from advancing past the RFI stage?
Four responses should immediately disqualify a vendor from further consideration:
- No EDO references — they cannot name actual economic development organizations using their platform at your scale
- Vague data portability answers — they cannot confirm you can export 100% of your data freely at any time
- No itemized pricing — they refuse to provide a total cost of ownership breakdown before a demo
- AI as a future roadmap item only — they have no AI capabilities live in the platform today
Any of these signals that the vendor relationship will be difficult before you've even signed a contract.
After reviewing RFI responses, how do we know who to invite for a demonstration?
Advance the top two or three vendors whose RFI responses scored highest on your weighted matrix AND who provided credible EDO references. When you schedule the demo, send the vendor your scenario-based requirements list in advance and ask them to demonstrate those specific workflows — not a generic product tour. A vendor who welcomes a scripted scenario demo is confident their platform can perform; one who resists and insists on showing you "the full platform" is likely hiding gaps your RFI already flagged.