HubSpot for Economic Development Incentives and Performance Agreements
Simple
Easy
Effective
Designed by experts managing the process to secure and distribute grants.
Available Modules and Functionality
Dashboards and Reports
The reports on your dashboards update on their own - export to .pdf or powerport.
Performance agreements
Manage the agreement lifecycle - from application to performance agreement tracking.
Grants - Grant Management
From getting grants to funding others with grant funds, we've got you covered.
Project Management
Incentive Agreements can be associated and connected to Economic Development Projects and or to Grants.
RFI's
Include incentive agreement info when submitting RFI's.
Goals
Track and manage progress towards set goals and objectives.
Social Media Scheduler
Promote your Incentive Programs on social media. Automate posts and track engagement. Plan, publish, and analyze social content from one centralized platform.
SEO Optimization
Boost incentive program visibility, drive organic traffic. Actionable insights, performance monitoring.
AEO
Answer engine optimization to help your website rank with AI search as it relates to incentive programs.
Real Time Analytics Dashboard
Instant performance clarity. Track key metrics, make data-driven decisions.
Frequently Asked Questions
Have Question? We are here to help
Can the system help us track all the grants we're pursuing, their deadlines, and application status in one place?
Yes. HubSpot can be configured with a dedicated Grant Pursuit Pipeline with stages that mirror your process — Grant Identified, Qualifying, Intent to Apply, Application in Progress, Submitted, Awarded, and Reporting. Each grant record is linked to the funding organization and key contacts, so your team always knows where every opportunity stands, who owns it, and what's due next — eliminating the spreadsheet chaos that causes missed deadlines.
How does the system prevent our team from missing grant application deadlines?
Automated workflows trigger deadline reminders at 30, 14, and 7 days out for every grant in the pipeline. If a deadline passes without action, the system escalates the alert to a supervisor automatically. Staff no longer rely on personal calendars or sticky notes — the CRM enforces accountability across the entire grant pursuit calendar.
Can we store grant documents, RFPs, and narrative drafts inside the system?
Yes. Supporting documents — RFPs, LOIs, narratives, budgets, and correspondence — can be uploaded directly to the grant record or linked from a shared drive, keeping all materials centralized alongside the full activity history. Role-based permissions ensure that only authorized team members can edit financial fields or move a grant to the Awarded stage, protecting data integrity.
Once a grant is awarded, how does the system track the funds we've received and need to spend down?
The awarded grant record tracks the total award amount, start and end dates, reporting cadence, and remaining balance. Custom fields can capture draw schedules, allowable expense categories, and match requirements, and dashboards give leadership a live roll-up of all active awards, expiring grants, and upcoming reporting obligations — without anyone manually compiling a report.
Can we manage the distribution of grant funds to sub-recipients (organizations we fund) from the same system?
Yes. Each sub-recipient organization gets its own Company record in the CRM, linked to the parent grant. Individual award agreements, disbursement amounts, payment schedules, and advance balances are tracked per sub-recipient, creating a complete audit trail of every dollar distributed and to whom. This is especially critical for federal pass-through grants, where Uniform Guidance requires documented disbursement records and ongoing sub-recipient monitoring.
How does the system handle sub-recipient risk assessments and monitoring?
Sub-recipient records can include risk assessment fields — prior grant experience, financial stability indicators, audit history, and compliance performance — that inform your monitoring intensity for each funded organization. Workflows automate scheduled check-ins, desk review reminders, and site visit tasks based on each sub-recipient's risk profile, so high-risk grantees receive closer oversight without relying on staff memory.
How do we collect performance and expenditure reports from the organizations we fund?
HubSpot forms can be deployed to sub-recipients as standardized reporting templates — they submit their progress data, expense reports, and outcome metrics through a web form that flows directly into their CRM record. This eliminates emailed spreadsheets and PDF attachments scattered across inboxes, centralizing all reporting submissions in one auditable location tied to the specific grant and sub-recipient.
What happens if a sub-recipient misses a reporting deadline?
Automated workflows monitor reporting due dates for every funded organization and send reminder sequences at set intervals before the deadline. If a report is not submitted by the due date, the system escalates an alert to your grants manager and flags the sub-recipient record — creating a documented compliance trail that protects your organization in the event of a grantor audit.
Can we report upward to our grantor using data collected from sub-recipients?
Yes. Because all sub-recipient reporting flows into a connected CRM, you can generate consolidated reports that roll up performance metrics, expenditures, and outcomes across all funded organizations for grantor submission. Dashboards give your grants director a real-time view of aggregate program performance — jobs created, businesses assisted, dollars leveraged — so grantor reports take hours instead of days.
How does the system help us stay audit-ready?
Every action in the system — disbursements, communications, document uploads, stage changes, and reporting submissions — is timestamped and logged against the relevant grant and sub-recipient record, creating a complete audit trail at all times. Required fields at each pipeline stage prevent records from advancing without critical data populated, so financial and compliance information is never missing when an auditor comes calling.
Does this replace our dedicated grant management software, or work alongside it?
It can do either. Many EDOs use HubSpot as their primary system for grant pursuit, sub-recipient relationship management, reporting collection, and program dashboards — while keeping a specialized compliance platform for complex federal audit requirements. The key advantage is visibility: connecting your grant activity to your investor relations, BRE, and project data in a single CRM gives leadership a complete picture of your organization's impact that no standalone grant tool can provide.
How confident do you feel with where the company is going?
We will begin in this chapter by dealing with some general quantum mechanical ideas. Some of the statements will be quite precise, others only partially precise. It will be hard to tell you as we go along which is which, but by the time you have finished the rest of the book, you will understand in looking back which parts hold up and which parts were only explained roughly.
