Marketing, PR, Comms & Lead Generation 

Invest in Marketing - Inbound Leads have a much higher Return on Investment than Low Probability RFI's .

We Provide The System ... you make the magic.

"We provide the complete system: HubSpot's marketing tools integrated with your website to attract targeted audiences and convert them into trackable leads. Every visitor action—downloads, form fills, event registrations—flows into your CRM so you can see exactly what's working and engage leads with personalized follow-up."

Go Beyond Tracking website visits... you want and need actual engagement, yes, this means LEADS.

• Business Attraction Leads (ideally "best fit prospects from targeted industry clusters")
• Engage Site Selectors - stand out and "connect"
• Talent Attraction Leads - you can and will connect with talented people considering moving to and working in your community
• Drive Event Attendance and Engagement
• Educate and Engage Local Business - for BRE and Workforce Development
• Investor and Capital Campaigns
• Proactive - targeted outreach - Target Account Marketing
• Improved social media marketing where you see the impact and grow and engage your audience

Marketing Tools

Marketing Starter 

• Email Marketing: Create drag-and-drop marketing emails, newsletters, and automated follow-up sequences, with enhanced personalization tokens.
• Forms & Lead Capture: Build custom forms and pop-ups to capture visitor data, with submissions automatically feeding into the HubSpot CRM.
• Landing Pages: Create simple, branded landing pages to showcase offers and convert visitors.
• Simple Automation: Utilize basic workflow actions to send automated emails, create tasks, and update contact properties based on form submissions.
• Ad Management: Manage ad campaigns (up to a certain ad spend) across platforms like Facebook, Google, and LinkedIn directly from HubSpot.
• Live Chat: Basic chat functionality to interact with website visitors in real-time.

Marketing Professional

• Content Management & SEO: Tools for blogging, landing pages, and AI-powered SEO optimization to improve search visibility.
• Marketing Automation & Workflows: Automated email campaigns, lead nurturing sequences, and behavioral trigger automation to scale efforts.
• Social Media & Ads: Management tools to post on social channels and track ROI for ad campaigns (Google, Facebook, LinkedIn).
• Analytics & Reporting: Dashboards for tracking KPIs, measuring campaign effectiveness, and revenue attribution.
• AI Features (Breeze): AI-powered content generation, chatbots, and "AEO (Answer Engine Optimization)" to improve brand visibility in AI search results.
• Lead Scoring & CRM: Predictive lead scoring, segmentation, and contact management to rank leads based on engagement.
• Campaigns Tool: Group all assets (emails, social posts, landing pages) into a single campaign for unified tracking.
• Smart Content: Personalize website content or emails based on the viewer's contact property (industry, location, etc.).

Convergence Offers Marketing Services if you need additional help

We will help you create and refine your marketing plan - and then, we will help you execute the plan.

• identify best fit prospects by industry cluster
• utilize "in-market" lead sources to effectively target companies of interest (Account Based Marketing)
• create marketing campaigns and use Marketing KPI's to track results and progress
• apply branding and story telling techniques
• use lead conversion tools and strategies to convert website traffic to lead

We will help you see what's working - so you can "double down" on what works.

If you already have an internal marketing team, we have marketing experts that can provide additional support. Marketing is Complex and cannot be done by 1 person effectively, especially when the stakes are this high and so many tools and technologies are in play - lean on our team to help.

PR and Comms

PR

• Create a segment of media contacts - so you can fire out press releases and announcements.

• Promote ribbon cuttings, Project Announcements, New Employees, Local Business Recognition and more.

COMMUNICATIONS

• Use segments to send content of interest to targeted groups of your contacts

• Consider the combo of: email marketing tools, social post, and landing pages